To communicate Dexter’s second season in a gruesome and creative way while using non-traditional media.
“Let Dexter’s fans think like he does”. This was the insight to create several stunts that prompted the newspaper “The Guardian” to call it “shockvertising, a new way of advertising”. Dozens of “dead corpses” hit the street’s floors with a knife on their back; a press message was printed on a plastic kitchen wrap and sent as a press kit to ‘wrap up journalists victims’; and a public bathroom stunt, in which we placed fake blood in the flushes, led everyone to “see blood everywhere” - just like our hero, Dexter.
Neurónio Efficiency Award for Best Alternative Media
Neurónio Efficiency Award for People’s Choice
Neurónio Efficiency Honorary Mention for Best Direct Mail
Creative Club of Portugal Award for Best B2B Kit
Creative Club of Portugal Award for Best Alternative Media
Croquette Award for Best Alternative Media