CROQUETTE AWARDS
Briefing
Lisbon Ad School is an advertising creativity school that always primes for its different, but efficient, methods of teaching. TORKE was asked to think of something to show this positioning in a non-traditional way, in order to show future students that this is the school they belong to.
Idea
Looking at all international advertising awards shows, we realized not even one has a “Guerrilla” category. So, why not create the first international award show for Guerrilla Marketing only? With this concept, the Croquette Awards Festival was created and agencies from all over the world as well as individuals could apply for dozens of categories. And why Croquette? Well, we felt like mocking all those fancy events. And where should this festival take place? On the street, namely one of Lisbon´s most famous trams – number 15. In its first year, more than 150 applications were registered and the event counted with people from all over the world as well as a performance from the band Shivers.
Awards
Neurónio Efficiency Award for Field Marketing
Neurónio Efficiency Award for People’s Choice
References:
http://www.croquetteawards.com/
Works
Works
BEST SEAT TMN
JARGON BINGO
POP UP LISBOA BIRDSHITVERTISING
URBAN ART GALLERY
CORNETTO'S PROM NIGHT
CROQUETTE AWARDS
DEXTER
SPOT KEEPERS OPTIMUS
HOUSE
HP GRAFFITI WALL
LOST
INVISIBLE FLASHMOB
LYONCIFY YOUR NAME
MAGNUM GOLD
EUROPE’S SMALLEST XMAS TREE
NGC HD
NAT GEO KUNG FU
OFFF
OPTIMUS BROAD SHOULDERS
OPTIMUS BEAMVERTISING
PEUGEOT 308
PRISON BREAK
OPTIMUS PHD GRADUATION
OLMECA TEQUILA
UNLIKELY INTERNSHIP
TORKE's World
BILLY QUARTA PATA EXHIBIT
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
THE AGENCY
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
CREATIVE MEALS
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Any moment is a moment of creativity. Even in a barbecue.
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Any moment is a moment of creativity. Even in a barbecue.
CREATIVITY ON THE MAKING
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We like ideas. Specially our own.
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We like ideas. Specially our own.
TORKE AT FESTIVALS
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Year after year, TORKE makes its presence in several communication events.
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Year after year, TORKE makes its presence in several communication events.
© TORKE 2011
