URBAN ART GALLERY
Lisbon’s City Hall asked TORKE for ideas on how to promote its Urban Art Gallery, an area of expertise of the city’s mayorship Cultural department.
TORKE started to identify every urban art approved by Urban Art Gallery (GAU in the portuguese initials), and point them on the map embbeded on GAU’s website, also designed by the agency. Afterwards, TORKE came up with the idea to use the City Hall property (trash pick up trucks and bottle recipients) to show some art pieces deisgned by invited artists.
The final step was a partnership with Citröen, that lended 2 DS3s to be decorated by 2 of the most famous portuguese street artists, in which people could visit this huge public museum, by making an appointment on GAU’s facebook page.
Our mother’s recognition and amazing e-mails from the clients