NAT GEO KUNG FU
Every week, NGC brings us a different theme, supported by documentaries and shows. One specific week was about kung fu and TORKE was asked for ideas to communicate the Kung Fu week.
Kung fu is all about mastering the mind, so the body responds to it at your will. We presented street interventions so people could see how tough they would be if they had learned kung fu. We did so by placing black belts on trees and every kind of resistant objects. We did also send a brick as a press kit to journalists challenging them to see the NGC’s Kung Fu week.
Neurónio Efficiency Award for Best Alternative Media