Communicate National Geographic new High-Definition Channel using traditional media, but in a different way.
National Geographic has a social commitment: not with anyone in particular, but with the world. The launch of this new HD channel was an amazing opportunity for everyone to be in contact the planet. So, we came with an idea of using a traditional racket/bus stop sign, totally empty, where one could see directly to the other side, in High Definition, supported by the tagline, “The world as it is”.
Our mother’s recognition and amazing e-mails from the clients