EUROPE’S SMALLEST XMAS TREE
Every year, Millennium bcp bank sponsored the biggest Christmas Tree in Europe. The installation, built in Lisbon, was amazing and a true touristic landmark. One year, it changed locations to Oporto…and TORKE had to do something about it.
Left without a public Christmas tree, TORKE came up with a BIG idea: the SMALLEST Christmas tree in Europe! With a limited budget, the agency made a huge party. It invited all its clients and some press for the inauguration and the outcome was truly...holiday spirited. It is, as of today, one of the agency’s most unforgettable stunts.
Neurónio Efficiency Award for Best Self-Promotion