MAGNUM GOLD
Briefing
Every year, Magnum launches a limited edition. 2010 was the year of Magnum Gold. The brand asked TORKE to develop an activation based on the above-the-line campaign, following the heist perpetrated by Guillermo del Toro in the TV spot.
Idea
Several golden safes were placed in the main shopping centers in Portugal. If passersby would guess the right code, they would win a special prize. This first step acted as a teaser before the launch, and lasted for 1 week. The day the ice cream was launched, we simulated a theft with promoters sliding down in rappel from the shopping mall ceilings to “steal” the safe. The new Magnum was unveiled and samples were offered to everyone passing by.
Awards
Our mother’s recognition and amazing e-mails from the clients
Referência:
http://www.youtube.com/watch?v=E7siJf8Xxtw
Works
BEST SEAT TMN
JARGON BINGO
POP UP LISBOA BIRDSHITVERTISING
URBAN ART GALLERY
CORNETTO'S PROM NIGHT
CROQUETTE AWARDS
DEXTER
SPOT KEEPERS OPTIMUS
HOUSE
HP GRAFFITI WALL
LOST
INVISIBLE FLASHMOB
LYONCIFY YOUR NAME
MAGNUM GOLD
EUROPE’S SMALLEST XMAS TREE
NGC HD
NAT GEO KUNG FU
OFFF
OPTIMUS BROAD SHOULDERS
OPTIMUS BEAMVERTISING
PEUGEOT 308
PRISON BREAK
OPTIMUS PHD GRADUATION
OLMECA TEQUILA
UNLIKELY INTERNSHIP
TORKE's World
BILLY QUARTA PATA EXHIBIT
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
THE AGENCY
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
CREATIVE MEALS
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Any moment is a moment of creativity. Even in a barbecue.
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Any moment is a moment of creativity. Even in a barbecue.
CREATIVITY ON THE MAKING
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We like ideas. Specially our own.
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We like ideas. Specially our own.
TORKE AT FESTIVALS
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Year after year, TORKE makes its presence in several communication events.
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Year after year, TORKE makes its presence in several communication events.
© TORKE 2011
