LYONCIFY YOUR NAME
Spur of the moment. There wasn’t really a briefing. Actress Luciana Abreu and football player Yannick Djaló had a child and named her Lyonce Viiktórya (?!). With this name running around everyone’s minds and even hitting the news, we had just one thing to do…
…create a website where everyone could “Lyoncify their own name”. A simple website where we put our name and surname and it would change it to a more…strange, previously encoded, name, so to speak. Within a few hours, the website went crazy viral, hitting 1 million hits within 4 days and generating over 2 million names. The website also hit the news, the couple congratulated Torke and Tagus beer brand sponsored the website with a couple of more sunts around it.
Creative Club of Portugal Award for Best Self-Promotion
Creative Club of Portugal Award for Best Use of Social Media
Creative Club of Portugal Award for Best Non-Commercial Campaign