LYONCIFY YOUR NAME
Briefing
Spur of the moment. There wasn’t really a briefing. Actress Luciana Abreu and football player Yannick Djaló had a child and named her Lyonce Viiktórya (?!). With this name running around everyone’s minds and even hitting the news, we had just one thing to do…
Idea
…create a website where everyone could “Lyoncify their own name”. A simple website where we put our name and surname and it would change it to a more…strange, previously encoded, name, so to speak. Within a few hours, the website went crazy viral, hitting 1 million hits within 4 days and generating over 2 million names. The website also hit the news, the couple congratulated Torke and Tagus beer brand sponsored the website with a couple of more sunts around it.
Awards
Creative Club of Portugal Award for Best Self-Promotion
Creative Club of Portugal Award for Best Use of Social Media
Creative Club of Portugal Award for Best Non-Commercial Campaign
References:
http://lyoncificaoteunome.com/
http://www.youtube.com/watch?v=WJLwciS6uzE
Works
Works
BEST SEAT TMN
JARGON BINGO
POP UP LISBOA BIRDSHITVERTISING
URBAN ART GALLERY
CORNETTO'S PROM NIGHT
CROQUETTE AWARDS
DEXTER
SPOT KEEPERS OPTIMUS
HOUSE
HP GRAFFITI WALL
LOST
INVISIBLE FLASHMOB
LYONCIFY YOUR NAME
MAGNUM GOLD
EUROPE’S SMALLEST XMAS TREE
NGC HD
NAT GEO KUNG FU
OFFF
OPTIMUS BROAD SHOULDERS
OPTIMUS BEAMVERTISING
PEUGEOT 308
PRISON BREAK
OPTIMUS PHD GRADUATION
OLMECA TEQUILA
UNLIKELY INTERNSHIP
TORKE's World
BILLY QUARTA PATA EXHIBIT
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
THE AGENCY
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
CREATIVE MEALS
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Any moment is a moment of creativity. Even in a barbecue.
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Any moment is a moment of creativity. Even in a barbecue.
CREATIVITY ON THE MAKING
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We like ideas. Specially our own.
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We like ideas. Specially our own.
TORKE AT FESTIVALS
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Year after year, TORKE makes its presence in several communication events.
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Year after year, TORKE makes its presence in several communication events.
© TORKE 2011
