INVISIBLE FLASHMOB

Briefing

At the time every brand was doing a flashmob, Torke had to do something different for its blog, Invisible Red.

Idea

We had to create a flashmob, it was undeniable. But we had to do it, in an unusual and critical way. So we created the world’s first invisible flashmob, a video meant to be viral, where we gave the idea that a big performance was occurring in Lisbon and everybody was willingly participating. Can you see them? Of course not: they’re invisible.

Awards

Croquette Award for Best Field Marketing

References:

http://invisiblered.blogspot.com/