By making use of the series enigmas, we created a street campaign to target people who are unfamiliar with “Lost” and to remind the fans that the new season is about to arrive.
The Dharma Box belongs to the organization behind LOST’s plot. We placed several boxes throughout Lisbon, which looked like they were dropped by parachutes - just like in the series. Hundreds of people were mesmerized and trying to figure out what the boxes could be.
Creative Club of Portugal Award for Best Alternative Media