HP GRAFFITI WALL
Help launching the HP Touchsmart in the Turkish market with a street stunt and an event for the press.
HP Touchsmart is all about letting your creativity flow. So we created the HP Graffiti Wall, a stunt where people could use the HP’s computer to create a graffiti. We asked Turbo, a famous Turkish graffiti artist, to create a work of art on a wall, for the campaign. Afterwards we developed the app through which people could draw their graffiti’s and upload it directly to the website and the brand’s webpage. For the press event, this app wall was placed in one of Istanbul´s trendiest places. Within a few days, thousands of works-of-art we’re created and the best ones won HP computers.
Our mother’s recognition and amazing e-mails from the clients