Communicate House’s 4th season all over Lisbon with high-impact and coverage.
What kind of guerrilla style action could we do, which would create a high impact? Why not use the everyday landscape as a media? More exactly…statues. These loved public assets are seen, every day, by thousands of people, so they presented themselves as the perfect media to communicate this series. How? By putting a simple medical mask over their mouths or heads. This was enough to get people´s attention. We also added giant band-aid to the surrounding walls.
Neurónio Efficiency Award for Best Alternative Media