André Rabanéa – Founder and CCO
André Rabanéa started his advertising at the early age of 17 at an Agency from the WPP group (serving coffee and looking for images at Gettyimage books). After working in several agencies in Sao Paulo Andre moved to Portugal when he was 21 years old and within his first year he launched Torke, the first guerrilla marketing agency in Portugal. Torke currently has offices in Lisbon, Istanbul and Sao Paulo with André as the Chief Creative Officer of all three.
During his career André has received more than 25 creative awards in local and international festivals including 6 golds, 7 silver and 12 bronze. He is the President of Jury (Direct) of the Club of Creatives in Portugal and the President of Cyber Jury of Young Cannes Lions in Portugal. In 2010 André participated as a speaker in more than 30 conferences and events. He was also a TED speaker. In addition he is the founder/organizer of Croquette Awards, the first alternative marketing festival in the world.
He lives between Lisbon, Sao Paulo and Istanbul. While waiting for his connections in airport lounges he dreams about a sabbatical year where he plans to do merely more traveling. He is also crazy about playing Poker and loves to ski naked.
During his career André has received more than 25 creative awards in local and international festivals including 6 golds, 7 silver and 12 bronze. He is the President of Jury (Direct) of the Club of Creatives in Portugal and the President of Cyber Jury of Young Cannes Lions in Portugal. In 2010 André participated as a speaker in more than 30 conferences and events. He was also a TED speaker. In addition he is the founder/organizer of Croquette Awards, the first alternative marketing festival in the world.
He lives between Lisbon, Sao Paulo and Istanbul. While waiting for his connections in airport lounges he dreams about a sabbatical year where he plans to do merely more traveling. He is also crazy about playing Poker and loves to ski naked.
Sérgio Gomes – General Manager
Sérgio Gomes, studied Marketing Management and has made his career in some major consumer brands such as Sumol. He’s passionate for brands, especially on how they interact with people and their daily lifes. Digital and Innovation are his tactical passions in the marketing world.
Sergio believes that instead of speaking of Above / Below the Line, Trade, Brand Entertainment, Guerrilla Marketing, Brand Activation, Marketing Experiments, and all those names that are very colorful, the main focus should be Creativity, a good idea.. At the end of the day is what will help companies / brands to achieve their goals.
Outside the agency, Sérgio has a great hobby: TRAVELLING! He believes that there is no better way of getting to know other cultures and people. In addition, he is a true TV series addict. He whishes he had the courage to wake up early for jogging...but he hasn’t. Maybe one day.
Tip for ad people and clients: "do not follow the sheep, explore new paths and new ways of thinking, only then will they avoid shearing."
P. S. - he is against the new Portuguese spelling agreement.
Sergio believes that instead of speaking of Above / Below the Line, Trade, Brand Entertainment, Guerrilla Marketing, Brand Activation, Marketing Experiments, and all those names that are very colorful, the main focus should be Creativity, a good idea.. At the end of the day is what will help companies / brands to achieve their goals.
Outside the agency, Sérgio has a great hobby: TRAVELLING! He believes that there is no better way of getting to know other cultures and people. In addition, he is a true TV series addict. He whishes he had the courage to wake up early for jogging...but he hasn’t. Maybe one day.
Tip for ad people and clients: "do not follow the sheep, explore new paths and new ways of thinking, only then will they avoid shearing."
P. S. - he is against the new Portuguese spelling agreement.
Frederico Roberto – Creative Director
Frederico has failed too many times. Failed to take History major at college, thus choosing Advertising. Failed as an account manager in Artecomum, job he took for six months, going afterwards to the distinct art of copywriting in that same agency, in which he became Creative Director after two years.
He then decided to move to another agency, having chosen DCE - Design and Communication to continue to perfect the noble task of writing for advertising. He failed completely. Not on the content of his work, which he helped to promote some of the biggest national brands. But on the goals he had set for himself.
He then turned his attention to TORKE, threatening to kill André Rabanéa, founder of the agency so that he would allow Frederico’s entrance. He thought he had failed again. But the irreverence paid off. He worked on some of the most recognized cases of the agency, taking over the Creative Director seat after three years, having won several creative awards, including 1 Gold, 3 Silver and 6 Bronzes at Club of Creatives of Portugal.
PS - Frederico believes that failing some times in one’s career, usually give good results. If only to say "At least I tried."
He then decided to move to another agency, having chosen DCE - Design and Communication to continue to perfect the noble task of writing for advertising. He failed completely. Not on the content of his work, which he helped to promote some of the biggest national brands. But on the goals he had set for himself.
He then turned his attention to TORKE, threatening to kill André Rabanéa, founder of the agency so that he would allow Frederico’s entrance. He thought he had failed again. But the irreverence paid off. He worked on some of the most recognized cases of the agency, taking over the Creative Director seat after three years, having won several creative awards, including 1 Gold, 3 Silver and 6 Bronzes at Club of Creatives of Portugal.
PS - Frederico believes that failing some times in one’s career, usually give good results. If only to say "At least I tried."
